Journal #10 Advertisement #3 PG-13 Cigarettes
March 4, 2007
This advertisment says that smoking or tobacco products are shown in 75 percent of pg-13 movies and smoking is influencing 390,000 new teen smokers each year. Just like how i feel a good way to stop alienation is to start from early education, I think the same goes for smoking. You cannot be showing young teens all these cigarattes and not expect them to want to try smoking. Its just way to easy for a tene to get a hold of a cigarette these days and influencing them through movies is not going to help. The ad says that smoking in movies is the strongest form of tobacco advertising. Advertising for a product does not have to be the best to sell its product, it has to be effective and placed properly. The ad also says to restrict smoking to rated R movies. i agree with this because a pg-13 movies can do without the smoking and the tobacco products.
Nice find. So this message itself was pretty effective in getting you to think about cigarettes in PG13 movies. We’ll look at why in the social marketing section.
If you watch “thank you for smoking” you will understand that movies are the only resource or better, the great resource for tobacco companies to sell their products…there are huge partnerships between Hollywood and and Tobacco corporations estimed in billions of dollars. I`ve never paied attention to smoking in american movies, I tought that thet didn`t used cigarettes at all…I remember only Carrie smoking in “sex and the city”. But then I remember Samantha having breast cancer…wasn`t better showing samantha smoking and have a lung cancer then?I think they payed a lot of money to HBO for showing a beutiful woman in career as sarah jessica parker smoking (in reality she doesn`t smoke at all)and let the peole think that smoking was cool.